Marketing

Colliers leverage the strength of an integrated marketing platform aimed at unifying a variety of mass marketing, one-to-one marketing, and direct marketing methods. Our objective is to complement and reinforce the market impact of each of these tactics.

Targeted Direct Marketing

• Unmatched proprietary data to track active buyers in the market

• Focus on size-specific office & educational groups & users

• Personalized contact with key decision-makers

Print Media

• Customized brochures showcasing property attributes

• Property photos, site plans, custom-designed aerials, and floor plans

• Interactive video to showcase the opportunity

Electronic Media & Digital Photography

• Email Marketing

• Digital collateral including online advertising

• Video tours to enhance how we engage prospects

• Professional drone videos (birds’ eye imagery and custom high-end videos)

Social Media

The social web isn’t just a checkbox we mark off at the beginning of each assignment. Colliers Ann Arbor leverages the increasingly valuable distribution of social media channels, from the reach of Facebook, imagery of Instagram, network of LinkedIn, and brevity of Twitter, we market properties directly to potential tenants and reps.

Mobile Marketing

Along with leveraging social media, we utilize iPad applications LandGlide and CoStar Go that assist our brokers in presenting your property within its market while in the field. Speed to market and quick access to information provides our client with distinct advantages during the sale process.

In-house media relations

Our in-house public relations specialist generates an average of over 1 million impressions per month and up to 5 million impressions during peak months.

Broker / Referral Marketing

• Local and national listings services: CPIX, Costar, LoopNet, The Smith Guide, and Colliers’ internal network of brokers and investors

• People do business and refer business to individuals and companies that they know, like, and trust. We foster referral marketing through demonstrated performance to both clients and colleagues

• Leverage long-term local and national brokerage relationships through ongoing, personalized contact and networking

Research

Knowledge is a critical part of the services we offer, and research is a key component of this knowledge. Our research team works in partnership with our service professionals to provide clients with the market intelligence required to support practical business decisions and provide multi-level support across all property types.

Research services include:

• Data collection
• Market analysis
• Traffic Counts
• Historical supply, demand, and absorption data
• Mapping (GIS) services
• Transaction comparables

We combine this information with forward-thinking expertise to deliver more than what is readily available in terms of market data. This approach helps ownership respond to current conditions and plan for the future accordingly. Our approach is to deliver options to our client and driving the transaction process to facilitate business planning decisions.